Cults is the newly formed musical project of Madeline Follin and Brian Oblivion. After signing on to Forest Family Records in March 2010, they released their debut 7" single for free on bandcamp, and pretty quickly were reaping the benefits of a Pitchfork 'Best New Music' stamp and heavy features on Gorilla vs Bear. Already, the début album is a work in progress. In terms of sound, the three tracks on the first single indicate a mixture of 60s and 70s pop akin to Phil Spector with a hint of 70s motown and soul. The result is the sound of girl-groups the era with a futuristic sheen, a touch of modern recording styles and psychedelic surf influences. If you're going to file them next to anyone, its got to be Gigi, who released their debut album Maintenant earlier this year.
As far as interviews with the band go, they feel more comfortable out of the limelight. In an interview with Pitchfork, Brian admitted he felt that music was becoming too much of an all encompassing media package, a flawed trend where bands with the correct image and background were promoted over bands making more engaging music. “Back in the day, there was kind of a mystery to rock and roll, where you could look at album covers and imagine what their lives are like. Now we’re not satisfied unless we know exactly what they do everyday, who they are, where they live” . As two film students from NYC (of all places), giving an interview to Pitchfork (of all websites), some might say they fail by their own standards. I am going to disagree on the grounds that as I am sure was intended, their soul-infused experimental indie pop speaks for itself.
cults - Go Outside (MP3) (download the Cults 7" via bandcamp, supposedly out 23 December 2012)
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